Google Ads Growth Strategy for Ecommerce

Stop optimizing ads. Start building demand.

Most brands do not need another setting tweaked. They need an acquisition system that aligns unit margins, creative psychology, and data tracking to drive scalable customer acquisition and clear incremental profit.

Trusted by 50+ brands

Trusted by 5 and 7 figure e-commerce brands

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TAVO
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Origin
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McNeela
ReGloss
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Client results

Ecommerce brands we scaled with Google Ads

Brands we’ve scaled with Google Ads.

Beauty, DE

€149K into €1.07M at 7x, over half from new customers

A German beauty brand looking to grow beyond its existing buyers. We built a full Google Ads structure with a heavy focus on Demand Gen to reach new audiences at the top of the funnel.

  • €596K of revenue came from brand new customers alone, 56% of total sales
  • 19,515 conversions across all campaigns at a 7x return
  • Demand Gen filled the pipeline with fresh buyers while Search and Shopping closed the sale
  • New customer revenue tracked separately from returning, so growth is measurable
Google Ads campaigns view for a beauty brand: €149,593.27 cost, 19,515.54 conversions, €1,067,739.14 conversion value, 7.14 return, with €596,395 from new customers
Sleep and bedding, UK

£113K spend into £570K revenue at 5x ROAS

Built from scratch to over half a million in monthly revenue, with every pound staying profitable as the budget grew.

  • 5x return maintained even while tripling the ad budget month over month
  • 5,776 purchases in 30 days from a structured mix of Search, Performance Max and Demand Gen
  • £99 average order value, so the product holds its price at scale
Google Ads campaigns view for a sleep brand: £113,607.53 cost, 5,776.65 conversions, £570,569.28 conversion value, 5.02 return
Dental and cosmetic, US

$72K into $475K in a single month at 6.6x

A premium cosmetic veneers brand in the US. We took over the account and built a full funnel structure across Search, Shopping, Performance Max and Demand Gen.

  • 926 orders at a $513 average order value
  • Every dollar of ad spend returned 6.6 times over
  • 926.23 conversions, up on the prior period despite lower spend
  • High ticket product, high return, consistent volume across the month
Google Ads campaigns view for a dental beauty brand: $72,034.42 cost, 926.23 conversions, $475,836.74 conversion value, 6.61 return
Hair care, EU

$61K in conversion value from $17K ad spend

3.54x ROAS in 30 days. The goal was simple: increase sales volume without giving up efficiency. By combining Search, Shopping and Performance Max, the account captured demand across the customer journey while keeping acquisition costs under control.

  • $61K in conversion value
  • $17K in Google Ads spend
  • 3.54x ROAS
  • 1,236 conversions
  • $14 cost per conversion

A strong month of scalable growth, generating more than 3x the advertising spend back in conversion value.

Google Ads campaigns view for a hair care brand showing 1,236.92 conversions and a 3.54 return on ad spend
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Managed to date

Built inside the account, not in a boardroom

Primearis started as one store, not one strategy deck

The first account was a personal ecommerce store in 2019. Everything since has been learned the expensive way: on live budgets, in accounts where a bad week shows up in someone's bank balance. That is still how the work is done, hands on the account, decisions made against margin rather than a dashboard screenshot.

Below is the total managed performance across accounts from February 2023 to September 2026, taken straight from the interface.

$32.8MTotal ad spend managed
$222.9MConversion value generated
1.85MConversions recorded
6.02xBlended return across accounts
Google Ads campaigns view showing $32,829,183.05 cost, 1,845,988.10 conversions, $222,949,400.91 conversion value and 6.02 return from February 2023 to September 2026
Why Primearis

One channel. Run properly. Built to scale.

We focus exclusively on Google and YouTube for 5 to 7 figure ecommerce brands

Find what's holding growth back

Your account can look healthy on the surface while budget is being wasted underneath.

We look at campaign structure, bidding, conversion tracking, brand versus non-brand traffic and budget allocation to identify the biggest gaps.

Turn your product feed into a growth lever

For ecommerce brands, Google relies heavily on the information in your product feed.

We review titles, product structure, attributes and duplication opportunities to identify where your products may be missing valuable search demand.

Know what to fix before you scale

Increasing budget doesn't automatically create profitable growth.

We identify the highest impact changes first, so you know what to fix, what to test and where additional spend actually makes sense.

Book a free strategy session Trusted by 50+ brands
Abdoul, founder of Primearis
Who you'll work with

Your account isn't a training ground for a junior media buyer.

Before founding the agency, Abdoul ran his own ecommerce store and personally managed $10M+ in advertising spend. He knows firsthand what it is like to put significant budget behind Google Ads, and how important it is to have someone who understands not just the platform, but the business behind the numbers.

That is why Abdoul is directly involved in the early stages of every account. He works through the initial strategy, account structure, tracking, campaigns and key decisions himself. The goal is to build the account properly from the start rather than immediately passing a large account to someone who may not yet have the experience to manage it at that level.

Once the account is properly structured and operating on a solid foundation, typically within the first one to three months, an experienced media buyer takes on more of the day to day execution. They work alongside Abdoul while he continues to supervise the account, review performance and remain involved in the strategic direction.

The account starts with Abdoul in the driver's seat. Once the foundations are strong, an experienced media buyer supports the execution, with Abdoul still responsible for the strategy and performance.

"What stood out was that I could speak directly with Abdoul and get an answer from the person actually making the decisions on the account."

Lorcan, McNeela
How the work runs

Four stages, in this order, every time

Stage 1

Fix the foundations

Before we scale, we make sure your Google Ads account is built to tell the truth.

  • Separate brand demand from genuine acquisition
  • Make sure tracking and conversion data can be trusted
  • Align campaigns, products, feeds and landing pages
  • Identify where budget is being wasted or performance is being distorted
  • You end up with an account whose numbers you can actually act on.
Stage 2

Find new demand

Once the foundation is right, we look beyond the customers already searching for you.

  • Identify new search and shopping opportunities
  • Test new products, audiences, creatives and landing pages
  • Expand into YouTube and Demand Gen where relevant
  • Build strategies designed to reach people who haven't bought from you before
  • Growth that comes from people who had not heard of you yet.
Stage 3

Scale what actually works

When the data shows us what is working, we put more weight behind it.

  • Scale the campaigns and products producing the strongest results
  • Expand winning search themes and product opportunities
  • Reallocate budget toward the strongest areas of growth
  • Keep testing while increasing investment in proven winners
  • Budget concentrated where it has already proven it works.
Stage 4

Measure the growth

Scaling only matters if it creates real business growth.

  • Track new customer acquisition alongside ROAS
  • Separate existing demand from incremental growth
  • Monitor performance across campaigns, products and channels
  • Keep reinvesting in what produces sustainable results
  • You can see where the growth came from, so you can do it again.

A free Google Ads account audit.

30 minutes. Clear answers. No sales pitch.

We'll go through your account with you and identify where performance is being lost, what's working, and what we would change first.

We'll look at:

  • Brand vs. non-brand. Are you paying for demand you already own?
  • Budget. Where is spend being wasted or held back?
  • Feed & Shopping. Are your products positioned to capture the right demand?
  • Tracking. Can you actually trust the numbers you're optimizing toward?
  • Scaling. What would we fix before putting more budget into the account?

You leave with a clear priority list. What we'd change, why it matters, and what we'd tackle first.

Book a free strategy session No obligation. If the account is in good shape, we'll tell you.
Questions

The things people ask before they book

If yours isn't here, ask it on the call. We'd rather answer it properly than give you a generic agency answer.

We start with your business economics, not ad platform settings. Before writing a single ad, we model your unit margins, average order value (AOV), and customer lifetime value (LTV). If your underlying business metrics can support scalable customer acquisition, we will build the engine. If the economics don't work, we'll tell you upfront, saving you thousands in wasted ad spend.

Our engagements are custom-built around your growth objectives and generally range from $2,500 to $6,000+ per month. We do not use arbitrary percentage-of-ad-spend models that incentivize inefficient spending. Instead, our flat-fee or base plus performance structures align completely with your bottom-line profitability and net operating margins.

No, because platform ROAS is a vanity metric that can easily be manipulated by bidding on your own branded keywords. We optimize for POAS (Profit on Ad Spend) and MER (Marketing Efficiency Ratio). Our goal is to expand your net-new customer revenue and cash-flow margins, ensuring that paid acquisition is driving enterprise value, not just platform charts.

We partner with established 5-to-7 figure e-commerce brands that have validated product-market fit, sustainable gross margins, and a reliable post-purchase experience. We excel with founders who view advertising as a capital allocation strategy to scale a great business, rather than a quick fix for a weak offer.

Yes. This is a high-level Growth Strategy Session, not a high-pressure sales pitch. We will look closely at your data pipeline, traffic channels, and unit economics to find exactly where profit leaks are happening. If we identify meaningful growth levers, we'll map out a strategy. If your ecosystem is already optimized, we'll openly tell you.

Yes. We frequently conduct independent growth audits for founders who want a second pair of eyes on their account architecture and capital efficiency. We provide an unbiased, strategic review of your data integrity, creative utilization, and audience attribution so you know exactly how your current capital is being managed.

Very little. We handle the heavy lifting, but we require a direct line to your high-level business data (margins, inventory forecasts, and creative assets). We don't drag you into technical meetings about click-through rates. Our executive syncs focus strictly on revenue performance, capital deployment, and margin trends.

Our transition framework is designed to prevent performance volatility. We never wipe out historical pixel data or reset functioning algorithms just to start fresh. Instead, we implement a systematic, multi-stage restructuring process that preserves your winning ad signals while quietly cutting out hidden capital waste in the background.

No. We operate on a month-to-month agreement basis or 3-months growth plan. We believe our strategic partnership should be sustained by measurable business growth, clear capital efficiency, and mutual trust, not by restrictive, multi-month legal locking mechanisms.

Absolutely. We protect your proprietary financial and customer data completely. For our initial strategic audit, we require strictly read-only access to your historical account data. This allows us to map your account architecture, media efficiency, and platform attribution without modifying a single active campaign.

Contact

Book a 30-Minute Growth Strategy Session

We'll look directly at your unit economics, creative assets, and Google account to map out a clear path to profitable scale. No sales pitch, just strategy.

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