Who you'll work with
Your account isn't a training ground for a junior media buyer.
Before founding the agency, Abdoul ran his own ecommerce store and personally managed $10M+ in advertising spend. He knows firsthand what it is like to put significant budget behind Google Ads, and how important it is to have someone who understands not just the platform, but the business behind the numbers.
That is why Abdoul is directly involved in the early stages of every account. He works through the initial strategy, account structure, tracking, campaigns and key decisions himself. The goal is to build the account properly from the start rather than immediately passing a large account to someone who may not yet have the experience to manage it at that level.
Once the account is properly structured and operating on a solid foundation, typically within the first one to three months, an experienced media buyer takes on more of the day to day execution. They work alongside Abdoul while he continues to supervise the account, review performance and remain involved in the strategic direction.
The account starts with Abdoul in the driver's seat. Once the foundations are strong, an experienced media buyer supports the execution, with Abdoul still responsible for the strategy and performance.
"What stood out was that I could speak directly with Abdoul and get an answer from the person actually making the decisions on the account."
Lorcan, McNeela